Unlike many Alpine resorts, Verbier was established before skiing and commercialism took hold. With a traditional village feel and a family-friendly atmosphere, its ambience is poles apart from the purpose-built resorts. Widely regarded as Switzerland's top ski resort, it may attract the rich and famous, but Verbier is a working village and as such a year-round destination offering a variety of seasonal outdoor activities. South-facing and located on a mountainside, it's also a sun trap, avoiding the shade and lower temperatures experienced in valley resorts. The information below offers just a taste of what there is to see and do here.